Hello!
I’m Ashley.

I’m a Design Lead and Illustrator, passionate about blending creativity with insights to shape brands and craft clickable ads. 

On off days, you’ll find me listening to Brazilian jazz and serenading my plants (off-key, of course).
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Antom


Social Media (Linkedin)
(2024)

 Ads Creation Paid Media Strategy Creative Testing Brand Awareness Video Creation
About
As a global payments provider and subsidiary brand of Ant International, Antom’s main focus was simplifying online and in-store payments for businesses worldwide. Antom operates in over 40 countries and regions, connecting merchants to a vast consumer base with support for hundreds of payment methods and currencies.

Approach
Led the team in creating a set of branded Linkedin social posts that conveyed Antom's comprehensive range of services, as well as providing educational thought leadership content designed to support businesses across various industries and sizes.

Agency
Kaliber

Project Team
Caecae Lomibao (Account Manager)
Ashley Chan (Design Lead)
Jessica Davita (Design, Animation)
Raby Syafiqi (Lead Animator)





The creatives included static posts and 15-30 second motion videos highlighting Antom's reliable payment services. We researched the financial tech industry to simplify complex information into clear, LinkedIn-friendly content. Finally, we developed an editorial content calendar to strategically schedule the posts.






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