Hello!
I’m Ashley.

I’m a Design Lead and Illustrator, passionate about blending creativity with insights to shape brands and craft clickable ads. 

On off days, you’ll find me listening to Brazilian jazz and serenading my plants (off-key, of course).
Advanced Micro Devices (AMD) Antom x UEFA EURO 2024™ Antom Linkedin Campaign Artistic Director's Academy Brown’s Mart Performing Arts, Darwin Circles Life Singapore Criteo DrinkMorning Gevme Video Campaign INFINYX T:>Works Asia UNiDAYS Yahoo Mail
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Yahoo Mail


Yahoo Mail Campaign Series
(2022-2023)

 Ads Creation Paid Media Strategy Creative Testing Localisation Video Creation
About
Although Yahoo was an established brand—Yahoo Mail lacked awareness as a service and application. Despite being a pioneer in the email space, Yahoo Mail faces fierce competition in today’s market, primarily from Gmail, Outlook, and Apple Mail, which dominate the landscape due to seamless integrations with their ecosystems, modern features, and stronger brand awareness.

Approach
To help spread awareness, we spearheaded a campaign of constant testing and reiteration of visuals, copies, and ad formats (from single image ads, carousels, and GIFs to short videos) in the APAC region, particularly in Singapore and Indonesia. Experimenting with the angle of product-focused imagery v.s lifestyle imagery was also essential in producing the best creatives that appealed to audiences. 

Agency
Kaliber

Project Team
John Tham (Account Manager)
Regina Ongkiko (Copy)
Raby Syafiqi (Animation, Design)
Cathrine Anggadewi (Copy)




©curatedashworks 2025Don’t be a stranger!ashleychansookmay@gmail.com
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