Hello!
I’m Ashley.

I’m a Design Lead and Illustrator, passionate about blending creativity with insights to shape brands and craft clickable ads. 

On off days, you’ll find me listening to Brazilian jazz and serenading my plants (off-key, of course).
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DrinkMorning


Brand Awareness Campaign
(2022)

 Ads Creation Paid Media Strategy Creative Testing Brand Awareness Video Creation
About
Being a considerably smaller and premium coffee machine brand, DrinkMorning was keen on gaining awareness on their Machine and extensive collection of coffee capsules. With a limited market share mainly dominated by an established brand, Morning had to highlight what benefits it could bring to coffee drinkers that other brands couldn't.

Approach
Constant testing and reiteration of visuals, copies, and ad formats (from single image ads, carousels, and GIFs to short videos) Experimenting with the angle of product-focused imagery v.s lifestyle imagery was also essential in producing the best creatives that appealed to audiences.

Agency
Kaliber

Project Team
John Tham (Account Manager)
Ashley Chan (Lead)
Regina Ongkiko (Strategist)
Wyelin Chiu (Performance Strategist)
Raby Syafiqi (Design)
Cathrine Anggadewi (Copy)













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