Hello!
I’m Ashley.

I’m a Design Lead and Illustrator, passionate about blending creativity with insights to shape brands and craft clickable ads. 

On off days, you’ll find me listening to Brazilian jazz and serenading my plants (off-key, of course).
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Circles.Life


50GB for $10 Campaign
(2022)

 Ads Creation Paid Media Strategy Creative Testing Brand Awareness
About
Circles.Life is a Singapore-based digital telco offering customizable, data-centric mobile plans with a seamless digital experience. To boost campaign orders, they partnered with us to run paid ad testing across Meta platforms, optimizing creatives and messaging for maximum impact.

Agency
Kaliber

Project Team
John Tham (Account Manager)
Ashley Chan (Design Lead)
JJ Tham (Performance Manager)
Raby Syafiqi (Design)




Approach
The campaign's success lay in its strategic testing, iterating process and overall creative impact. By testing and iterating bold, eye-catching visuals paired with a value-driven "50GB for $15 forever" offer, these two creatives we produced performed consistently well across the months—engaging audiences and motivating action.

The result was not just increased awareness but a tangible impact—turning interest into orders. Through creative testing and optimization, the campaign effectively captured attention, built trust, and converted clicks into paying customers.

Results (Jan-Sep 2022)

+71K~ Combined Total Spends

+727.2K Users Reached

+5.4M Combined Impressions

+22.8K Landing Page Visits

0.42% Average CTR



Top performing creatives (Jan-Sep 2022)





©curatedashworks 2025Don’t be a stranger!ashleychansookmay@gmail.com
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