Not to bore you, but...
From the moment I first picked up colored pencils at six, I knew the world of art and design was it for me. Years later, I pursued a Diploma in Communication Design, where I built a strong foundation in design principles. Never letting go of my love for illustration though, I booked a one-way ticket to Bristol to pursue a degree in illustration.
Then, 2020 threw a curveball. With the COVID-19 pandemic forcing me to return to sunny Singapore, I found myself in the fast-paced world of paid media. It wasn’t long before I realized a glaring gap—while performance was prioritized, the creativity that makes big agency campaigns unforgettable was often missing. That became my mission: to bridge that gap by crafting campaigns that blend performance with creative inspiration, leaving a lasting impact.
Currently at:
The Purest Group
I’ve worked at:
Kaliber
Chow Social
Maitree House
T:>Works Asia
FARM.SG
Greenhouse Design + Comms