Hello!
I’m Ashley.

I’m a Design Manager & Illustrator, passionate about blending creativity with insights to shape brands and craft clickable ads. 

On off days, you’ll find me listening to Brazilian jazz and serenading my plants (off-key, of course).
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Antom


UEFA EURO 2024™ 
Gareth Bale Video Campaign 
(May-July 2024)

 Social Media Strategy Paid Media Strategy Creative Direction Brand Awareness Video Creation
About
We spearheaded a dynamic video campaign for Antom, the official payments partner for UEFA EURO 2024™ and a subsidiary brand under Ant International. Featuring football icon Gareth Bale—the campaign successfully increasedAntom's brand awareness, drove social media growth, and captivated a global audience during the tournament season.

Challenge
Being a relatively new brand with little social presence, Antom faced the challenge of breaking through a market dominated by fintech giants. Crafting a compelling message that resonated internationally was essential to delivering impact.

Agency
Kaliber

Project Team
Shinhen Takhel (Social Lead)
Caecae Lomibao (Account Manager)
Bill Davies (Creative Director)
JJ Tham (Performance Manager)
Ashley Chan (Design Lead)
Raby Syafiqi (Lead Animator)
Jessica Davita (Design and Social)


View landing page ↗
View full case study ↗





Approach
The creative team crafted a video narrative around Gareth Bale’s career success, connecting his rise to international stardom to Antom’s dedication to helping businesses and merchants unlock growth. The video campaign launched during the UEFA EURO 2024™ season with tremendous success across Linkedin, Facebook and X.

Bonus: Gareth Bale himself posted our video on his socials! 🤯

Results

+27.2K Followers (+580% v.s targets)

+67.8M mpressions (+745% v.s targets)

+10.1M Total Video Views

+18.3M Total Engagements

+108.5K Website Visits


Gareth Bale’s post on Facebook (left)



Landing page for the campaign (featuring the video)
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