Hello!
I’m Ashley.

I’m a Design Lead and Illustrator, passionate about blending creativity with insights to shape brands and craft clickable ads. 

On off days, you’ll find me listening to Brazilian jazz and serenading my plants (off-key, of course).
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Criteo


Criteo Diwali Holiday Campaign
(2023)

 Ads Creation Paid Media Strategy Creative Testing Brand Awareness Linkedin Campaign
About
Criteo's 2023 Diwali Holiday Campaign captures the essence of the vibrant Indian consumer market. Not only does it reflect Criteo's unique visual identity, but the campaign encapsulates the preferences and aspirations of Indian consumers.

Approach
With captivating infographic-style imagery and insightful messaging, the bespoke campaign helped empower Indian marketers with the knowledge and inspiration needed to deeply connect with their target audience during the holiday season.

Agency
Kaliber

Project Team
Lenny Novitasari (Account Manager)
Ashley Chan (Design Lead)
Regina Ongkiko (Strategist)
Raby Syafiqi (Designer)
Cathrine Anggadewi (Copy)








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