Hello!
I’m Ashley.

I’m a Design Manager & Illustrator, passionate about blending creativity with insights to shape brands and craft clickable ads. 

On off days, you’ll find me listening to Brazilian jazz and serenading my plants (off-key, of course).
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Kaliber

Website Design and Development
(2022-2024)

 Website Design UI/UX DV360
About
Despite having a well-established brand identity, Kaliber was missing an essential online presence—a website that could effectively showcase its work, values, and culture to both potential clients and prospective hires. Without this digital representation, it was challenging to fully communicate Kaliber’s services and personality to a broader audience.

Approach
Kaliber’s new website was designed with the goal of making it both a strong reflection of the brand and a true showcase of the team’s personality. While ensuring the design was warm, inviting, we also wanted visitors to feel connected to the people behind the work. The result is a website that balances our expertise with the warmth of the team’s human side. 

Agency
Kaliber

Project Team
Ashley Chan (Design Lead)
Regina Ongkiko (Strategist)
Cathrine Anggadewi (Copy)
Raby Syafiqi (Design)
Jessica Davita (Graphic Design)

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©curatedashworks 2025Don’t be a stranger!ashleychansookmay@gmail.com
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