Hello!
I’m Ashley.

I’m a Design Manager & Illustrator, passionate about blending creativity with insights to shape brands and craft clickable ads. 

On off days, you’ll find me listening to Brazilian jazz and serenading my plants (off-key, of course).
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Kaliber


Brand Identity
(2023)

 Branding Corporate Identity Visual Identity Brand  Communication
About
I played a key role in conceptualizing and developing the Kaliber brand identity, working closely with key stakeholders to shape a visual language that truly represented the brand’s values and vision. From the outset, we focused on creating a memorable and approachable identity, which led to the creation of a unique mascot that embodies the brand’s personality.

Collaborating with another illustrator, we fine-tuned the mascot’s look to ensure it resonated with the target audience and seamlessly integrated into the overall brand design. Together, we brought the identity to life, making sure it reflected the brand’s spirit and helped build a more relatable connection with both clients and customers.

Agency
Kaliber

Project Team
Ashley Chan (Design, Illustrator)
Tommy Prayogo (Illustrator)















©curatedashworks 2025Don’t be a stranger!ashleychansookmay@gmail.com
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